Lexus was established in 1989 and is the Japanese luxury division under the larger conglomerate Toyota Motor Company. The current product line includes the CT, IS, ES, GS, LS, IS C, LFA, RX, GX, and LX. In 1990, Lexus was launched in Canada with the LS 400 and established headquarters in Toronto, Ontario. The slogan, “The Pursuit of Perfection” had remained consistent throughout the years to convey a strong sense of quality and attention to detail.
Lexus is a leader in innovation with advanced technologies including, Vehicle Dynamics Integrated Management (VDIM) system, Pre-Collision System (PCS), and an Advanced Parking Guidance System. It has also been recently ranked the highest in terms of vehicle quality in the 2012 J.D. Power and Associates Initial Quality Study. The company also won the 2011 Edmunds Best Retained Value award for the GS 350, IS 250 C, RX 350, and GS 460.
The company has a strong commitment in reducing its environmental impact, through meeting environmental standards, such as being recognized for the rigorous International Organization for Standardization (ISO) 14001 Environmental Standard. It was also the first to bring a luxury hybrid in 2005 with RX and the current hybrid lineup includes the CT, HS, LS, GS, RX,
The Lexus RX is the best-selling luxury crossover in the United States and set the precedent for inspiration of other models by competitors, such as the BMW X5, Mercedes-Benz ML, and Acura MDX. It is loaded with features such as Side Roll-Sensing Curtain Airbags (RSCA), an Auto Sound Levelizer (ASL), and Hill-start Assist Control (HAC).
The LS Series is the flagship luxury model that is available in the LS 460 RWD, LS 460 All-Wheel Drive (AWD), LS 460 L AWD, and LS600h L hybrid. It is loaded with class leading technology such as Lane Keep Assist with Lane Departure Warning, Driver Attention Monitor, and the world’s first eight-speed automatic transmission. For the fifth consecutive year, the LS was awarded the J.D. Power and Associates Initial Quality Study in the large premium car segment with only 50 problems per 100.
|Lexus Model||Lexus vs. Top Competitor Models|
|CT 200h||Toyota Prius, Audi A3|
|IS 250||Acura TSX, Audi A4, Infiniti G25|
|IS 250C||Volvo C70, Infiniti G37 Convertible|
|IS 350||Infiniti G37, BMW 335i, Audi A4, Acura TL|
|IS 350C||Infiniti G37 Convertible|
|ES 350||Acura TL, Toyota Camry, Hyundai Genesis, Buick LaCrosse, Ford Taurus|
|GS 350||BMW 535i, Audi A6, Mercedes-Benz E350|
|GS 450h||Audi A6, Infiniti M45, Mercedes-Benz E350|
|IS F||BMW M3, Mercedes-Benz C63 AMG, Cadillac CTS-V, Audi RS5|
|LS 460||BMW 750i, Hyundai Equus, Mercedes-Benz S550|
|LS 600h L||Audi A8L, BMW 750Li, Mercedes-Benz S600|
|RX 350||Acura MDX, Infiniti FX35, BMW X5, Audi Q5|
|RX 450h||Audi Q5, Acura MDX, Toyota Highlander Hybrid, Volvo XC60|
|GX 460||Audi Q7, Toyota 4Runner, Mercedes-Benz GL450, BMW X5, GMC Yukon|
|LX 570||Mercedes-Benz GL550, Infiniti QX56, Land Rover Rand Rover|
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