Audi Canada is a German luxury manufacturer that is a subsidiary of the Volkswagen Group. It was first introduced to Canada in 1971 and is headquartered in Ajax, Ontario. Audi is known for its unique automotive styling and for their modernistic designs.
Audi has strong roots in automotive racing with over 62 victories from 79 races. In June 18 2006, Audi was victorious in the legendary 24 Hours of Le Mans race, the first victory ever achieved by a diesel. Audi also marked the beginning of a new era in the rally world with the release of the Quattro four wheel drive system in the early 1980s. For over 25 years, the Quattro platform is still believed to be a top performer for unbeatable grip and traction. The Audi RS5 uses the most advanced Quattro system, using a self-locking crown-gear centre differential to provide the most optimal traction. In Canada, most Audi models are standard with the Quattro all-wheel drive system, as evident in the A6, A8, Q5 and Q7. However, entry level trims, such as the A3 and A4 have Quattro as an optional feature. In 2007, 70 years of Audi’s motor sport history was integrated in one vehicle, the Audi R8.
Audi has a strong focus on product development and innovation, with numerous renowned innovations that has shifted the automotive industry. In 1993, Audi developed an aluminum space frame that was the most innovative form of lightweight construction. This aluminum space frame construction is present in the Audi A8, the first mass produced vehicle with superior strength and reduced weight. With over 9,621 patents registered and two-thirds of concept vehicles being approved for production, Audi continues to stay consistent with its slogan “Vorsprung durch Technik,” which translates in English to "Process through Technology".
|Audi Model||Audi vs. Top Competitor Models|
|A3||Volkswagen Golf, BMW 1 Series, Subaru Outback|
|A4||BMW 328i / 3 Series, Mercedes-Benz C250 / C300|
|A5||BMW 335i / 3 Series, Lexus IS350|
|A6||BMW 535i / 5 Series, Mercedes-Benz E350 / E550 / E Class|
|A7||Mercedes-Benz CLS550 / CLS Series, Jaguar XJ|
||Mercedes-Benz S550 / S Series, BMW 750, Lexus LS460|
||Mercedes-Benz S550 / BMW 750Li, Lexus LS460L|
|Allroad||BMW X1, Volvo XC70|
|Q5||BMW X3, Mercedes-Benz GLK, Lexus RX350|
|Q7||BMW X5, Lexus GX460, Mercedes-Benz GL550, Volvo XC90|
|TT||Nissan 370Z, BMW Z4, BMW 128i, Mercedes-Benz SLK350|
|TTS||Mercedes-Benz SLK55, Nissan 370Z, BMW 135i|
|TT RS||BMW M1, Mercedes-Benz SLK55, Porsche Boxster|
|S4||BMW 335i, Mercedes-Benz C63 AMG, Lexus IS-F|
|S5||BMW M3, BMW 335is, Mercedes-Benz C63 AMG|
|RS5||Mercedes-Benz C63 AMG, BMW M3, Lexus IS-F|
|R8||Mercedes-Benz SLS AMG, Porsche 911 Turbo, Nissan GT-R
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