Today 8:30 a.m. - 8 p.m. Open Now
Today 7 a.m. - 7 p.m. Open Now

Southgate Volkswagen in Edmonton, Alberta

1223 - 101 St SW
Edmonton, Alberta T6X1A1

Sales: (866) 682 - 0541

Service: (877) 684 - 6147

Established in 1971, Southgate Volkswagen has grown to become one of the most respected and widely recognized auto dealerships in Edmonton and its surrounding area. Throughout its tenure, generations of staff have continuously strived to include the highest level of customer satisfaction with reliable repair and maintenance services and a wide variety of new and used Volkswagen inventories. Southgate Volkswagen’s commitment to excellence is what allowed them to receive a prestigious ‘A+’ Rating from the Better Business Bureau of Canada for decades, which is only provided to accredited businesses that demonstrate good faith and consistent effort to prevent and resolve any customers’ concerns or complaints.

Southgate Volkswagen guarantees three simple values to all of their customers: Trust, Satisfaction, and Quality. Through these core values, Southgate Volkswagen strives to be unique in every way possible. For the team at Southgate Volkswagen, it has never been about providing their products or services just once, rather, it is about establishing and solidifying meaningful customer relationships through demonstration of commitment. The team at Southgate Volkswagen will always go above and beyond to ensure that they deliver a pleasurable service that their customers want and deserve.

Their wonderful Sales Team and Service and Parts Department would be happy to assist you with all of your queries and concerns. Southgate Volkswagen prides itself on premium products alongside the best customer service. Their valued customers are the most important and so they ensure each customer leaves satisfied. Southgate Volkswagen is located conveniently at the 1223 – 101 Street at Southwest Edmonton. Check them out for yourself!

2022 2023 2024
Please note that the finance rates below reflect the base model and may vary depending on the trim selection. For more detailed information on a specific vehicle, click here to generate your free cost report.

2024 Volkswagen Atlas

Finance 4.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $50,495
2024 Volkswagen Atlas Cross Sport

Finance 4.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $49,395
2024 Volkswagen Golf GTI

Finance 6.79% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $34,795
2024 Volkswagen Golf R

Finance 6.79% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $49,195
2024 Volkswagen ID.4

Finance 2.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $48,495
2024 Volkswagen Jetta

Finance 4.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $23,595
2024 Volkswagen Taos

Finance 4.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $27,395
2024 Volkswagen Tiguan

Finance 4.99% for up to: 60 months

Cash Rebate Up to: $0

Starting at: $34,495

How did we do?

Filtered only for: John Smith ×

Doug Smith

New Car (Sales)

I purchased my car from Rajeev and found him to very business-like, informative and knowledgable and believe I was treated very fairly.

Source: Unhaggle

Jorge Perez

New Car (Sales)

Was looking for a new ride but just a bit short on down payment and the Sales Rep was very helpful. I would definitely go back and see Southgate VW.

Source: Unhaggle

kelly kibblewhite

This was the best experience I have ever had with buying a car. It was so refreshing to not be pushed into buying a vehicle. Nobody asked "what can I do to get you in a vehicle". It is much easier to buy a car without pressure. Everything was up front with every fee explained to me. Will probably not buy a vehicle any where but here. Thanks to the staff who was kind and patient with me.

Source: Google

Marlies Cornock

Appreciate the team here! Kris was super friendly and really listened to what we were looking for in a vehicle His insight and knowledge was helpful so we felt we made a well informed decision without feeling pressured. Also the finance team Mike and Nicky were great to work with. Thanks Marvin and team for making car buying so easy!

Source: Google

colin lee

Southgate Volkswagen has been my go to dealer for service. Service advisor Rhonda is very friendly and knowledgeable, which makes the experience seamless and easy. The technician John, who worked on my car, does great work. My vehicle was ready in a timely fashion. Overall experience is excellent and stressless.

Highly recommended! Great experience every time!

Source: Google

sam hughes

Purchased a 2019 Golf R today from Southgate Volkswagen. I have nothing but kind words to say towards both the salesmen and financing agent. The entire experience was straight forward and honest. I'd highly recommend picking up a Volkswagen from this dealership if you are in the market.

Source: Google

Customer Service

My wife and I had the best ever experience at Southgate Volkswagen!

We would like to thank Mr. Kris Z for making our purchase a pleasurable experience... Kris you will be getting all and any future sales from not only us , but our friends and family.... You are by far the best sales rep we have dealt with in 41 years of buying automobiles...

We shall return in the spring to get another vehicle for our daughter!

You Guys Are The Best
Samuel Smyth
Edmonton

Source: Google

Malvina Grelecka

I came into the dealership via a family friend who made sure I dealt with Ryan. But I got there and had the pleasure of meeting Alice, she worked alongside Ryan, both of them listened to what I needed and made sure they took their time. Buying a vehicle is a huge purchase, and I feel like sometimes people become desensitized to the experience of it all. But the entire dealership was always in contact with me and although I wasn’t ready for such a big change I realized I needed it, and now I have peace of mind with the Q5 they found for me. Thank you so much for helping me and finding just what I needed. I look forward to visiting the dealership during my tune ups and I will 100% share my positive experience with everyone that needs a new vehicle in the future.

Source: Google

Luke Quadros

I was in the market for a GOLF R for some years now and this location was offering exactly what I was looking for. I was met by one of there sales associates Christian, who was nothing short of professional and courteous through my entire experience from first purchasing the vehicle to the day of pick up. Overall an excellent experience and they made purchasing my dream car an absolute joy. Huge thanks to them all around, including management and my finance advisor Evan, I would recommend them to anyone in the market for a new vehicle!

Source: Google

Harmohan Singh

I called and spoke with Kris to ask about the car. He was very detailed and helpful. When we went for the test drive, the car was all ready and Kris explained all the features. He is an amazing sales person. He didn't put any pressure and gave us time to think and decide. I think he is the best sales person I have dealt with ever. From test drive to actually buying the car an overall great experience.

Source: Google

Justin Quinones

The Service department here is the best, I recommend any Volkswagen owner to surely bring their vehicle to the shop. You will be provided with great service & helped by real people like Rhonda and her team. I greatly appreciated the care that the lot attendees gave towards my car and my experience. Southgate Volkswagen will be the place I chose to bring my car for any further maintenance.

Source: Google

Alison Burns

I had a great experience at Southgate Volkswagen. Veer was kind, funny and accommodating . I didn’t get the eyeroll-worthy car sale cheese I’ve had before.

Mike helped me out and made it possible for me to get this vehicle.

Evan in Financing was fantastic as well. Super down-to-earth and very considerate of my needs and limits.

The experience was fast, easy and actually kind of fun after losing my previous vehicle in a not so fun experience.

They had the car detailed and ready to go for me. Veer even ran to Canadian Tire and got a new battery for me as they were worried about the current one. I bought a trade-in Ford, not a Volkswagen, so they just didn’t have the battery in stock.

All-in-all, I’m very happy with this experience and with my new ride. Highly recommend Southgate Volkswagen. Thanks, guys!!

Source: Google

Amelia Plikett

I had a great experience buying my first brand new vehicle here! Scott and Mike were very helpful and patient during the whole process and made the experience much less stressful. 100% recommend buying a vehicle from this dealership.

Source: Google

Tomislav Marjanovic

I had great experience purchasing my vehicle here. All the guys here are fun and professional. Trough my process of buying the vehicle I was dealing with Anton and I would highly recommend him if you are looking to buy a vehicle, he is awesome, knows everything what should real professional suppose to know and he will get you the deal that you want.

Source: Google

Jennifer Whiney

I had the best experience here buying a car! We all know how stressful it can be and Jackson was such an amazing salesman. If I had any questions he knew the answers!! Evan was my finance manager and he was excellent!! Helping me understanding everything I was getting or could get! Thanks again for a smooth experience!! I love my new Tiguan!!

Source: Google

Daesha Inkumsah

Dan, Mike and Charissa made my buying experience one like no other. Each member went above and beyond with their help every step of the way, never pressuring me into anything! I can’t thank these three enough! HIGHLY recommend and will definitely be coming back again in the future! I want to give an extra thank you to Dan for his awesome sense of humour and hand made bow for the car :)

Source: Google

Michelle Whaling

Veer and Evan were fantastic. Very helpful and made my buying experience a great one. This is my first Volkswagen and I love my vehicle and am super impressed with the service. Couldn’t be happier

Source: Google

Angela Cullum

Had a great experience here with Veer and the rest of the team. There was some negotiating needed but we managed to make a deal pretty quickly without too much back and forth and it was clear they were motivated to sell us a car. Very happy with our new ride and would recommend this dealership and Veer.

Source: Google

Kristin Havinga

We recently purchased a 2018 Atlas at this location. We had the best experience at this location and out of any dealership we have ever worked with. The dealership went above and beyond to help us into a new vehicle and absolutely loved the customer service. The manager, Mike, was fantastic to deal with and our salesman, Dan, was knowledgeable and quirky. I would recommend working with both these fantastic humans.

Source: Google

Amanda Jonah

If you’re looking for a new or used vehicle this is the place to shop. They have polished and passionate staff, who will be able to assistant you with any questions you have. I had the pleasure of meeting Jackson Hawreliak: Sales Specialist, who made my visit to Southgate Volkswagen delightful to say the least. I would highly recommend Jackson to anyone walking through that door. He is a freethinking, genuine person, with a witty attitude. Other staff members I came in contact with were Mike: Sales Manager, who was very respectful, and considerate. Along with Evan: Finance Manager, who was helpful, and understanding.

Source: Google

Jerimiah L

The buying experience was enjoyable and flawless. Anton and Kris were knowledgeable, friendly and went above and beyond throughout the process. Evan from the finance team was the best i have ever dealt with. Had lots of information, options and was pushy or aggressive with upsales.

Would definitely buy here again and they earned everyone of the 5 stars.

Source: Google

dresden rysko

Thank you very much to Jackson at Southgate Volkswagen for selling me my first brand new car! He was very helpful and provided all the right information and got me the best price. He is friendly and personable, his product knowledge was excellent. Another thanks to Evan in financing who was able to connect with me in a way I was able to understand as I am a young adult. Shoutout to Mike who was instrumental in making this purchase possible. I love my new Golf!!

Source: Google

Andrea Chomin

This dealership was wonderful to work with. We had visited a different dealership previously and felt like it was lacking transparency. We then went to Southgate VW and the amount of transparency and honesty was astonishing! Both the manager and salesperson were extremely professional and straight to the point. They made sure to give us the best deal. On top of that, they went the extra mile to bring in vehicle that I wanted specifically from another lot with no repercussions!! I can not express how impressed I am. Once again, this dealership was amazing to work with. I will for sure be coming back for any future vehicle purchases!

Source: Google

Brett Hampshire

Christian was over the top helpful with our purchase. He was the type of salesman that went to bat for us to get us the best deal. We weren’t even prepared to buy car but the deal was that good. That being said I also appreciate Management for putting everything together for us. All in all a very good experience.

Source: Google

Alexandra von Watzdorf

My husband and I had a wonderful experience at Southgate Volkswagen. Davinder, our sales representative, was friendly, helpful and patient. He took the time to answer all of our questions and made sure we were well taken care of. Evan, the finance manager we dealt with, went above and beyond to ensure we were looked after and our needs were met! Superior customer service and quality are two things I know I can rely on at Southgate Volkswagen.

Source: Google

Jamil R

Was accommodated to drop off my vehicle the evening before the early morning appointment. When picked up the vehicle everything was done perfectly and new command start installed - vehicle returned to me when promised and as I had left it - no mess made inside from the installation! Very pleased with the professional service received.

Source: Google

Laura Cox

I am the proud new owner of the Volkswagen Atlas! We had a wonderful experience buying the vehicle from the moment we met Anton Sheplevic. He was willing to work with us to get us into the vehicle we wanted for the price we wanted. Anton was kind, understanding, patient and very knowledgeable. We also appreciate the hard work of the store managers and finance department. Excellent communication by all involved. Bravo! It was stress free and fun buying this new vehicle. Even our kids loved vehicle shopping at the friendly Southgate Volkswagen!

Source: Google

Kristen Workun

This was my very first time purchasing a brand new vehicle and I couldn’t be more happier with the service I received. The employees at south side Volkswagen go above and beyond to find a vehicle that is suitable for your lifestyle and finances. Thanks to my favourite sales guy Kris along with Evan in finance and many others, I was able to own my dream car!

Source: Google

Amber Langton

Just recently purchased a 2019 Atlas and we are beyond happy with it so far. We have a family of 5 so it has tons of room and cargo space!! One of my favourite features is the folding chair, you can have a car seat on it and you don’t need to take it off when needing to get to the 3rd row of seats.
Not only are we happy with our vehicle, we are very pleased with everyone we dealt with at Southgate VW, always exceptional customer service!!

Source: Google

Sarah Kotri

Southgate VW was great! We got a great car that we are happy with and it didn’t feel like the usual car sales experience. I expressed what I was looking for and they were direct and helped us find the right fit. I could tell they were trying very hard to please us as customers- they took their time to help us learn about the car, get it registered and get us a good financing deal. Very impressed.

Source: Google

Philip Klemka

We were uncertain about what would work best for a replacement vehicle when we met the sales consultant, Chris. He was very helpful in not only showing us the possibilities, but also helping us decide what would make us the happiest. It has been a while and we are still very happy with our decision about the lovely vehicle that we are enjoying.

Source: Google

Gordon Toy

Excellent service! Staff was nice and helpful. My salesman was Dan Heller. Great salesman & person! Would recommend him as your salesman! Very very helpful and informative. He went out of his way to accommodate me. IMO, his approach was, customer first, him and the dealership came second. Great experience in dealing with Dan and Southgate VW. 2 thumbs up!

Source: Google

Melanie Leon

Dan H. was the best salesman we could have ever had. He deserves a raise, and didn't even tell me to say that. He was fun, outgoing, responded to me incredibly frequently and at the most unlikely hours (I won't say exactly which hours because I don't want him to die of exhaustion from other people expecting the same). When we met him in person, he was unbelievably outgoing, chatty, and amusing. Exactly our kind of humour. We didn't have to push or press for things we wanted: we'd point them out and he'd figure it out without us having to ask him for them.

Additionally, what made our experience better than we ever could have expected was that someone (Mike probably, but possibly Josh, according to Dan) went to our "new" used car before we bought it and filled in the small rock chip specks with a paint pen! We'd already had money down on the car, there was no sales motive to get those tidied up, but Mike (or Josh) did it anyway.

Unbelievable, I sure hope this Volkswagen knows what gems they have. We've been to other Volkswagen dealers that have made us want to swear off ever going into another one, whereas we can't wait to go back to the Southgate Volkswagen to visit Dan another time. If we didn't live three hours away, we'd be going here with every Volkswagen issue.

Source: Google

Shaune Pasay

Dan was fantastic to deal with on our “new to us” vehicle. So much so we referred friends to him and they just bought from him as well!!

Evan in finance was wonderful too! Never pushy and made sure we completely understood all the “fine print”.

Wonderful dealership!

Source: Google

Jared Bowkowy

Great experience picking up my new vehicle. I was working with the other two dealers in Edmonton area and a few others and Southgate staff were by far the best to work with. They listened and didn't harass me with anything that I was clear to indicate I didn't want.

Source: Google

Natalie Williams

Dan was absolutely fantastic to deal with, great sense of humor and no back and forth BS. Had an amazing time at this dealership, went through the entire buying process with ease and they were willing to work with me to finance within my budget. Would highly recommend! Easiest and the least stressful buying experience I've had at a dealership yet.

Source: Google

Trisha Pasnak

I have been looking for a new car for about six months and nothing about any of the other brands or dealerships convinced me to make a purchase, until Southgate Volkswagen. Edgar, Charissa and Matt - thank you all so much! I am so happy with my Dune convertible, it’s a dream my dream car and I am looking forward to enjoying it for years to come. Southgate Volkswagen came highly recommended and they did not disappoint. Thanks again!!.

Source: Google

Shalanna Ayton

Being a single woman, this is the biggest slap in the face I've ever had. My drivers side sun visor fell off in my hand with regular non aggressive use. I took it in to Southgate to be covered by warranty. I was told that it appeared that the ceiling material had been removed and someone had tampered with the wiring harness underneath and it was therefore not covered by warranty. I told them nothing like that had happened. They responded that it must have been the previous owner as I had purchased it when it had 40,000 km on it. I told them it was improbable and that I didn't believe them. Why would the previous owner remove the material from the interior of the roof and tamper with the wiring harness when it was under full warranty. It didn't make any sense. The associate responded that this wasn't the original windshield and so it probably happened then. Right, because they remove the interior roof material to replace a windshield (sarcasm intended)??? He sounded like a two year old lying. After sitting there for an hour they said they could re-attach the sun visor however, it took him an hour to diagnose the fact that he was holding the visor in his hand and it was indeed not attached to the vehicle. Therefore I had to pay 160.00 for the hour long diagnosis. The punchline. I went home and reattached the visor in two minutes. I have a ten year background in auto parts. Just thought they would want to honor their warranty. Bottom line is THEY DON'T HONOR WARRANTY'S, unless you believe whatever lie they respond with. This story is true in its entirety. Needless to say, I don't trust them with pricing on repairs. Take care.

BTW they had charged me the $160.00 for the installation. I confirmed with the sales lady that they had indeed re- installed the visor so I had no choice but to pay the fee. She responded that this was correct but she would fix it. Apparently their idea of fixing it, was ripping the visor out to the point where it was damaged. It had not been damaged prior to bringing it to the dealership.

Source: Google

Larry Quaiscer

Dealt with the dream team. Kris, Evan, and Veer. Top notch service from all of these elite professionals. Kris has been my vehicle sales expert for over ten years . There's no one in the industry that I trust more. Veer handled my purchase , and I've yet to meet a sales manager easier to deal with.👍. Evan wow you knocked it out of the park. You made me feel like royalty.👑. Thanks once again to all three of you, a team that redefines peak performance.

Source: Google

Monique Desaulniers

Dan was very helpful in the sales process. He was an excellent liaison between us and the sales manager while keeping it light hearted and fun. Unfortunately, once the papers were signed for the purchase, the service got drastically worse. High pressure sales for extended warranty in the finance department, not prepared for appointments for vehicle protection causing me to wait around a great deal, and they do not call when they say they will. I would not recommend for that reason.

Source: Google

Amanda Nicholls

I recently bought a vehicle from Mike Isaac. He and his team were exceptional. Everyone was helpful and very friendly. He was accommodating and worked around my schedule which was wonderful. He made the buying process fun and never made me feel pressured. Thank you Mike!

Source: Google

Halya Maria

I had a great experience at Southgate Volkswagen. Kris was amazing, he was very knowledgeable in the car we were interested in, helped us with any other inquiries we had, making the whole experience smooth and easy! Nicky from finance also worked hard to help get us the best affordable rate for our new car. These guys definitely went above and beyond and I am very grateful!

Source: Google

BAARD Consulting

I have been to a lot of dealerships over the years for service and I have to say this is by far the best service experience I have had in over 20 years!!!!! The staff was amazingly friendly and helpful. The service department was clean comfortable and the staff beyond exceptional. Even the sales staff was friendly. Definitely look forward to going in for service again!! Thanks again to everyone at Southgate VW, you have made a new customer for life!

Source: Google

Rhonda Collins

Had such a great experience. The service was yet the best I’ve had buying a vehicle. Great atmosphere, friendly and personable. From
The first day I walked into the store , a sale guy (Keagen ) greeted me and was very helpful. To this day , he has still been so helpful , even on his days off work. Definitely rate customer service #1.

Source: Google

Melissa Grabski

Mack was very awesome. He was patient with me and all my questions as well responded to my emails quickly. They gave me a great price for the car I wanted which made me very happy. Nicky in financing explained everything great where I would be able to understand. Buying my first car on my own was very stressful and nerving but everyone I talked to at this location was very helpful.

Source: Google

Sarah Cormier

Have you ever wanted to hug your car salesman before? Neither. Until we met Dan Heller, Master Sales Associate at Southgate. Within one week we had the SUV we wanted and there was no hassle, no cheesy car salesman chat, just honest and genuine with Dan. He even got us a better price than anywhere in Alberta. His manager, Mike, was awesome and gave us an even better deal without back and forth negotiation. Everyone was friendly, prompt, easy going and made us feel good. No pressure. No hassle. Prompt response. Easiest transaction ever. Go say hi to Dan Heller and tell him we sent you. Thanks Dan! We have a vehicle we love and fits all our needs as a family of 5.

Source: Google

Josh Yen

I can't say enough about the professionalism and service I received at Southgate VW. Adam was quick to respond to my e-mails and answered all my questions promptly. There was no pressure to purchase and happily spent a lot of time finding alternatives to what I wanted. Don the sales manager was also amazing and helped us find the bet possible deal for the vehicle I wanted. I would highly recommend this specific dealership to any of my friends or family members. I'm definitely excited to be able to drive my first VW and hopefully many more in the future. Thanks again Southgate VW, Adam, and Don!

Source: Google

Jana Fisher

This dealership was great, and the salesman Andy, couldn't have been more professional, courteous and accommodating. These people are the very best at what they do. I enjoyed my meeting with all of them.

We would recommend Southgate Volkswagen without any reservations.

Source: Google

Justin Graham

If you notice, the majority of the low ratings happened over a year ago. This Southgate VW Service department is by FAR the best in the city and has clearly improved their service. Norden is over-priced and unhelpful.

My first visit to Southgate (which was when I made the switch) was because my sunroof would not close. Norden told me they could get me in 2 days from now and Southgate told me to come on down and they'd squeeze me in. I mean honestly, what if it rained in the next 2 days and there's me with my sunroof wide open?

My second visit was for a headlight replacement. They took care of the issue, no problem, and completed the service in record time.

My third visit is coming up, and I anticipate great results. I phoned Southgate to see who they recommend for windshield replacement... turns out they take care of it for you! Much better than the answer I received at Norden ("Oh, we'll have to send you to another provider for that").

Completely satisfied with the friendly, efficient, customer service. Not to mention the staff are easy on the eyes.

Source: Google

Sonia Vance

Thanks for the great service yesterday! By doing what you & your tech did for me yesterday, you saved a loyal VW customer from probably switching brands. Sometimes it’s just the little things that make a big difference. You turned what could have been a very negative situation into a positive one. In the next 12 months my husband and I will both be in the market for new vehicles and you’ve gone a longway into steering us to your dealer for that.

Source: Google

Sonny Tufts

Andy was very friendly & informative. I really appreciated the fact that if we had a question (running boards) that instead of just giving us an answer, he went to his manager to get the answer. He was very polite & I would recommend him to anyone who wanted to deal with an honest salesman No high pressure just good service Russel in the service dept is also great. The 2 of them.

Source: Google

Bethany Daniels

I cannot express enough how phenomenal our salesman Andy is. He was so informative, kept us up to date on all issues while we were waiting for the car to be shipped to the dealer. I am 34 years old and have been buying cars, approximately 1 every 2 years and this is the smoothest transition that I have ever experienced. When my husband and I came to pickup the car, Andy knew everything there is to know about the car. Every question we asked him, he could answer immediately without delay. My husband and I are sold more on the Salesman Andy than all other aspects of Southgate. But, all business at Southgate was very professional, and went very smooth.

Source: Google

Have a general question or comment?

Email Us